Introducing...My New Book: The Intuition Toolkit
Curated, Science-Driven Insights into the Brain.
The Intuition Toolkit will be available from February 2024 - you can Pre-order here!
Ten years back, my lab and I embarked on an epic quest. Our mission? To prove that human intuition isn't just a hunch—it's a real thing that science can fully explain. We wanted to pull this intriguing concept out of the shadows and into the spotlight, helping everyone understand what it is and how to use it.
Intuition is a real thing and we can measure it and explain it with all the science we already have!
In the book I do a few different things, introduce the world to what intuition is, and is not, and how we can define it and understand it already, with all the science we already have. I take the reader through the journey of the science we did right here in my lab, but also through captivating real-life stories of people who use their intuition, to see, yes to see using unconscious information in their brain or reach out and grab objects they can’t see or even climb Everest.
I’m a huge believer that if you are going to fork out the money to spend on a book there has to be something there beyond the wonder of science and the human brain (although that can be magical in itself!). It should offer real, practical wisdom that transforms people’s lives. And that's precisely what I aimed for with this book. At its core, it's packed with actionable insights, arming you with the tools to tap into your intuition and make it a powerhouse for personal change. This isn't just another book—The Intuition Toolkit (Simon and Schuster) is your practical guide to understanding and using your gut feelings to make better decisions.
Intuition isn't black and white. It's not a one-size-fits-all solution to everything. In my book, you'll discover that it's crucial to know when and for what, to trust your intuition. That's where the "Five Rules of Intuition" come into play. Five clear and simple rules for when it's safe to trust your intuition and when it's not.
The "Five Rules of Intuition," neatly encapsulated in the catchy SMILE acronym are your quick reference guide to mastering intuitive decision-making:
S: Self-awareness (Feeling emotional? Don't trust your intuition)
M: Mastery (Learn before you leap: why mastery matters for intuition)
I: Impulses and Addiction (These are not intuition)
L: Low Probability (Don’t use intuition for probabilistic judgments)
E: Environment (Use intuition only in familiar and predictable contexts)
Knowing when to use intuition and when not to is a game changer, it changes how we think about it and use it, and has the potential to completely change how we make decisions for the better.
But hey, don't just take my word for it (I could be a tad biased). Here's what others have to say:
"The Intuition Toolkit offers a breakthrough perspective on intuition
based on neurological research I loved the clarity in its definition of
intuition; it is inspiring and deeply original - transforming abstract
concepts into a practical guide for developing and harnessing intuition in
our lives."
Ed Catmull New York Times bestselling author, Co-founder of Pixar and ex-President of Walt Disney Animation Studios
“Joel Pearson’s THE INTUITION TOOLKIT is a superb guide to the science
and art of intuition. Pearson marries the science of psychology and a
string of fascinating anecdotes to explain when and why humans should
rely on intuition, and wraps his ideas in a framework that’s as useful as it
is memorable. Highly recommended!”
Adam Alter, New York Times bestselling author of IRRESISTIBLE and
ANATOMY of a BREAKTHROUGH
“By demystifying intuition while providing a practical guide for safer
decision-making, Pearson helps businesspeople, parents, high-risk
professionals, or anyone willing to trust their gut to make better choices
by using information stored in the unconscious.”
"The Intuition Toolkit will appeal to fans of Malcolm Gladwell and those
who were fascinated by the movie Inception" –
Books+Publishing
P.S. This isn't just about the 'wow' of science—it's about making better
choices, starting now
The Intuition Toolkit will be available from February 2024 - you can Pre-order here!
Prefer to listen? Try the audiobook in my dulcet voice!
Curious about the secrets behind my research, captivating keynotes, corporate consulting and exclusive subscriber perks? Visit my website now here!"
