Shocking unexpected results: aphantasia the key to creativity?

Curated, Science-Driven Insights into the Brain.

What if your level of mental imagery —whether you have aphantasia, hyperphantasia, or something in between— is related to your level of creativity, your capacity to innovate, to solve problems, or to craft something new? How could understanding your creative strengths and weaknesses transform the way you manage your business and approach daily tasks?

In this new research (not yet published to the general public) we are taking a fascinating look at how the ability to visualize can fuel creative thinking and lead to new inventions and art.

Are you curious to discover how your visual imagery or lack of it relates to your creative abilities? Perhaps you're adept at generating numerous ideas (fluency) but struggle to flesh them out with sufficient detail. Or maybe you excel in thinking of various applications for a single object (flexibility), but find it challenging to introduce original concepts. Our research explored these dimensions across individuals with aphantasia, hyperphantasia, and those in between (control group), uncovering striking differences.

In this edition of our Premium Newsletter, you will have access to all our research easily explained and accessible (graphs and all) to understand the relationship between creativity and mental imagery. As a subscriber, you will also gain access to our Future Minds Community and the comments sections to share your experiences with like-minded people.

Finally, we will complete this Creativity journey with a Q&A with me, so I can answer your questions and discuss the results.

Continue reading to explore the dynamic relationship between your mental imagery skills and creative potential!